ESG & Animal Cruelty Rating Investing that matches your values

Know what you're really buying into before you buy it.

We at Arihant Plus believe your portfolio shouldn't quietly work against the values you live by every day.

The problem investors face today

Most of us are careful shoppers. We check labels, skip products with palm oil, ask if the curry has ghee in it. But when it comes to buying a stock, we rarely ask the same question: what does this company actually do to make its money? Is it linked to industries that harm animals? Does it have a real sustainability record, or is it quietly one of the bigger polluters in its sector? That information exists, but it's usually buried inside dense annual reports and disclosures that almost nobody has time to read  so even values-driven investors end up holding stocks that don't reflect what they care about.

Introducing the ESG Card

The ESG Card puts that information right where you make your decision  on the stock page itself, next to the price, fundamentals, and depth you're already checking.

It shows two independent ratings for every company:

The Sustainability Rating scores a company on Environmental, Social, and Governance factors, sorted into five bands  Leadership, Strong, Adequate, Below Average, and Weak.

The Animal Cruelty Classification is built for anyone following vegan, vegetarian, or Jain principles, or simply concerned about animal welfare. It sorts companies into Vegan, May Be Involved, or Non-Veg, based on their direct or indirect ties to animal-based industries.

Because these are separate ratings, a company can score well on one and not the other  you might see a stock marked Strong ESG but flagged May Be Involved on animal cruelty, or the reverse. Seeing both, side by side, is the point.

What makes it useful

• On-page visibility: both ratings sit directly on the stock page no digging through filings

• Two independent scores: ESG and Animal Cruelty are tracked separately, since a company can differ sharply on each

• Five-tier ESG scoring: Leadership, Strong, Adequate, Below Average, Weak a quick read without interpreting raw data

• Built for real dietary and ethical frameworks: Vegan, May Be Involved, and Non-Veg classification, not just a generic "sustainability" label

Real benefits for our customers

• Spot a values mismatch before you invest, not after

• Compare companies on ethics the same way you already compare them on fundamentals

• Build a portfolio that's an extension of how you already live, not an exception to it

One important thing

The ESG Card isn't a recommendation. It won't tell you what to buy or avoid, and a company with a Weak rating can still be a strong investment — the rating only tells you what the company does, not whether the stock is a good buy at current levels.

Why this feels different

Most platforms treat ESG as a single bundled score, if they show it at all. Splitting Sustainability and Animal Cruelty into two distinct ratings means you're not forced to average away the exact thing you care most about.

Where we go from here

We're looking at expanding rating coverage across more of the market and adding portfolio-level ESG summaries, so you can see how your holdings look as a whole, not just stock by stock.

Open Arihant Plus, go to any stock page, and check its ESG Card today.

Try it out and tell us in the comments how you're using it to shape your portfolio.

Happy Investing,
Arihant Team