We at Arihant Plus believe your portfolio shouldn't quietly work against the values you live by every day.
The Problem Investors Face Today
Most of us are careful about what we consume. We check labels, avoid products with palm oil, ask whether the food we're eating contains ghee, and think about the environmental impact of what we buy.
But when it comes to buying a stock, we rarely ask the same question:
What does this company actually do to make its money?
Is it connected to industries that harm animals? Does it have a strong sustainability record? Is it one of the bigger polluters in its sector?
The information exists, but it's often buried inside lengthy annual reports, disclosures, and research documents that most investors simply don't have the time to go through.
So even values-driven investors can end up owning companies that don't fully align with what they care about.
Introducing the Ethics Card
The Ethics Card brings this information directly to where you make your investment decisions the stock page itself, alongside the price, fundamentals, research, and other information you're already evaluating.
It gives you two independent perspectives on every company:
Sustainability Rating
The Sustainability Rating evaluates a company's performance across Environmental, Social, and Governance (ESG) factors.
The rating is presented across five simple bands:
Leadership · Strong · Adequate · Below Average · Weak
This gives you a quick way to understand how a company compares from a sustainability perspective without having to interpret complex raw data.
Animal Cruelty Classification
The Animal Cruelty Classification is designed for investors who follow vegan, vegetarian, or Jain principles, or anyone who wants to consider animal welfare when making investment decisions.
Companies are classified as:
Vegan · May Be Involved · Non-Veg
The classification considers a company's direct or indirect connections to animal-based industries.
Why Keep Them Separate?
Because ethics isn't one-dimensional.
A company can perform strongly on sustainability while still having connections to animal-based industries. Another company may have limited involvement with animal-based industries but have a weaker sustainability profile.
That's why the Ethics Card doesn't combine everything into one score.
You get both perspectives, independently and side by side.
What Makes the Ethics Card Useful?
On-page visibility: Find ethical and sustainability information directly on the stock page — no digging through lengthy reports.
Two independent ratings: Sustainability and Animal Cruelty are evaluated separately so one doesn't hide the other.
Five-tier Sustainability Rating: Leadership, Strong, Adequate, Below Average, and Weak make the assessment easy to understand.
Built around real ethical considerations: Vegan, May Be Involved, and Non-Veg classifications help investors evaluate companies through different dietary and ethical frameworks.
What Does This Mean for Investors?
The Ethics Card can help you:
Spot a values mismatch before you invest, rather than discovering it later.
Compare companies beyond financial metrics, by considering ethical and sustainability factors alongside fundamentals.
Build a portfolio that better reflects your values, instead of treating your investments as an exception to the principles you follow in everyday life.
One Important Thing to Remember
The Ethics Card is not an investment recommendation.
It doesn't tell you what to buy or what to avoid.
A company with a Weak Sustainability Rating can still be a strong investment, just as a company with a Leadership rating may not be the right stock for your portfolio.
The Ethics Card tells you about the company's ethical and sustainability characteristics not whether its stock is a good investment at its current price.
Your investment decision should always consider factors such as valuation, financial performance, business outlook, risk, and your investment objectives.
Why Is This Different?
Most platforms, when they provide ethical or sustainability information at all, tend to present it as a single combined score.
But ethics isn't always that simple.
By separating Sustainability and Animal Cruelty, the Ethics Card gives you more context and lets you decide which factors matter most to you.
Because the things you care about shouldn't disappear when you open your demat account.
Where We Go From Here
This is just the beginning.
We're looking at expanding Ethics Card coverage across more companies and introducing portfolio-level ethical and sustainability insights, so you can eventually understand not just how individual stocks align with your values, but how your portfolio looks as a whole.
Explore the Ethics Card on Arihant Plus
Open Arihant Plus, visit any stock page, and look for the Ethics Card.
Take a look at the companies you already own or are considering.
Because knowing what you're investing in is about more than knowing the price.
